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Rihanna, who is at the top of the world-famous singers, has been halfway through the entrepreneurial example she pursued with her own brand in the field of fashion. Fenty, winner of Compassion in Fashion, has decided to close its doors in Europe.
LVMH, the umbrella organization of Louis Vuitton, one of the world’s leading companies, announced that it has closed Fenty, the fashion brand of the famous and beautiful singer Rihanna from Barbados. Fenty stopped sharing on Instagram as of January 1st. Fenty will close its online shopping platform and main distribution channels in a few weeks.
Rihanna’s Fenty brand shorthand, as the first black woman to head an LVMH brand and the first time since Christian Lacroix in 1987 to start a fashion brand from scratch under LVMH. Although he lived, he made history.
The status of the young brand, which recently cooperated with Amina Muaddi and offered four new shoe models, will become clear with clearer information in the future. Rihanna described the decision as sad, revealing the impact of the pandemic period on fashion.
LVMH and Rihanna founded the Fenty brand in 2019. Collaborating with Rihanna, whose full name is Robyn Rihanna Fenty, the brand produced cosmetics, clothing, shoes and accessories.
